YouTube is testing a reduced two-person Premium subscription tier

YouTube is testing a brand new two-person Premium subscription plan in choose nations, the corporate confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.

The information was first reported by Cash Management.

“We’re experimenting with new methods to offer better flexibility and worth to our YouTube Premium subscribers, together with providing a two-person Premium plan choice in some nations, permitting two individuals to share a subscription at a decreased value,” a YouTube spokesperson stated in an announcement to TechCrunch.

Much like Spotify’s Duo subscription tier, YouTube’s new plan permits two individuals who stay collectively to entry Premium for a reduced worth. The plan is geared toward individuals who need the advantages of YouTube Premium, comparable to ad-free viewing and background play, with out committing to a full household plan.

As for YouTube, the brand new plan would permit it to extend its subscriber numbers and probably earn extra income. As an example, individuals who could have cancelled their Premium plans after worth hikes in recent times could determine to enroll in the discounted two-person plan.

The launch of the check comes as Google-owned YouTube has been working to diversify its subscription choices. In March, YouTube rolled out a brand new premium subscription tier referred to as Premium Lite that lets customers watch “most” movies ad-free for $7.99 monthly. The plan is at present accessible in the US, Australia, Germany, and Thailand.

On the time, the corporate stated YouTube Music and YouTube Premium subscriptions mixed attain over 125 million customers worldwide, together with trials.

As with all different check launch, it’s unknown when or if YouTube plans to roll out the two-person Premium plan extra extensively or in further nations.