Canalys Report: Samsung Narrowly Leads Apple in a Recovering Q3 Smartphone Business
Samsung remained the world’s leading device brand, but it lost ground to competitors. Apple came very close, just one percentage point behind, and Xiaomi followed in second place, only four items behind Samsung. Samsung’s entry-level portfolio was simplified, but its market share remained unchanged at 2 %. Apple, nevertheless, surged, driven by the reputation of its new phone 16 line.
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By introducing older models, such as the iPhone 13 and phone 15, to the American market, Apple also increased its business share. According to experts, Apple may overtake Samsung in the third quarter of 2024. Although the result may be thin due to delays in Apple’s AI-driven changes.
Foreign companies Xiaomi, Oppo, and Vivo each took a special method to increase their supplies. Xiaomi concentrated on its labeled shops and open markets. While Oppo rebranded its A3 collection and found success in Southeast Asia’s$ 100-$ 200 value range. With five mid-range designs in its V40 portfolio, Vivo expanded its business share across various areas.
In Asia-Pacific and Latin America, device shipping increased the most. where need outpaced the international market due to fierce price competition and savings on entry-level devices. Although these affordable products are necessary for market size, Canalys noted that manufacturers ‘ success is hampered by inflation.
Looking forward to 2025, business authorities are cautiously optimistic. As AI-powered equipment gain acceptance, they anticipate rise in the prime smartphone business in areas like the US, China, and Western Europe. Brands like Vivo and Honor are also expanding their mid-range options, using techniques like pop-up shops and ship partnerships to get budget-conscious users in the$ 100-$ 200 variety.
The laptop market is anticipated to grow as manufacturers continue to adapt to customer needs while balancing affordability and cutting-edge technology features.
