How Linking Works
When posting a Reel, creators will see a brand new possibility underneath the caption field known as “Hyperlink a reel.” Faucet it, select one current Reel, and provides the connection a brief title (15 characters max). For those who skip the title, Instagram slaps on a default label: Linked reel. You’ll be able to change or delete that later.
The instrument works for older movies too. Open a Reel, hit the three-dot menu, and select “Add linked reel” if nothing is linked but. If there’s already a hyperlink, you’ll see “Edit linked reel.” You’ll be able to swap in a unique video or unlink it altogether. As soon as a clip is unlinked, it drops out of the sequence.
Why It Issues
For creators, that is largely about making life simpler for viewers. As an alternative of trying to find the following a part of a cooking demo or comedy skit, folks can simply faucet by way of. It additionally provides creators one other option to preserve audiences engaged — as soon as somebody begins a sequence, they’re extra more likely to preserve watching.
For Instagram, the transfer is a part of its broader effort to push Reels, which stays its reply to TikTok. Something that retains customers contained in the app longer is a win for Meta.
