New Holland, a world leader in agricultural machine and answers, is once again partnering with FIRA USA, the top occasion for agricultural robotics and automation and gathering place for producers, industrialists, start-ups, scientists and investors to design the future of crops. This week’s event will take place October 22-24, 2024, at the Yolo County Fairgrounds in Woodland, California.
New Holland did provide its most recent developments in accuracy farming and intelligent farming, which are intended to increase grower efficiency and sustainability at FIRA USA 2024. The most cutting-edge inventions that are shaping the future of gardening will be available to participants.
Thick Industrial Technology and Bluewhite will be present at kiosk #51 and Bluewhite will be at booth# 25.
Features of New Holland’s Membership
New Holland may promote its auto assistance and robotics offerings at FIRA USA, which have been enhanced by partnerships and collaborations with businesses like Bluewhite and Stout. With a complete giving for producers, New Holland becomes a gateway of technology.
At the hall, New Holland may rely on assistance and accuracy farming solutions. A demonstration video with the whole set of technologies offerings may welcome visitors, providing opportunities for one-on-one demonstrations.
Advanced precision farming techniques that enable farmers to boost their crop yields while minimizing their climate impact will be displayed in the dedicated FIRA USA Robot Zone.
- Growers can reduce crop security sources by up to 10 % with the precision fan spray for the T4.120F specialty vehicle thanks to the automatic control of frequency and area shut-offs. This means producers may utilize less product and prevent overfertilizing. The technology technology offers performance benefits, allowing farmers to cover up to 20 % more acres per day and reduce misapplications, including overlaps and skips, with cover sharing.
- An innovative electric weeding solution developed by New Holland and partner Zasso is the XPower XPR concept for row crops. Without using chemicals, this technology’s high voltage technology is both environmentally friendly and effective. It targets weeds right down to the roots, reducing erosion and preserving soil while preventing regrowth.
By presenting the Precision Sprayer for specialty tractors at FIRA, New Holland will demonstrate a cutting-edge product that customers have recently received. This development applies Raven’s cutting-edge precision sprayer technology to vineyards and specialty applications, drawing on our experience from row crop sprayers. Our deep understanding of vineyard customers ‘ needs, derived from our position as a market leader, and the application of this knowledge to a market where precision spraying had previously not been taken into account, contributed to this success.
As part of the official program, New Holland will host a panel discussion featuring representatives from the company’s precision technology teams as well as growers on the first day of FIRA USA, on October 22. The panel — Automation is the Buzzword: How’s It Coming to Life in the Field? explains how autonomous farming is evolving as it transforms almost every aspect of farming in real time. This panel will take place from 9: 30-10: 00 a. m. PST in the private meeting room in The Plaza.
In addition, a fleet of New Holland tractors will be operating in the in-field demo area. They will demonstrate innovations like the software-controlled Stout Smart Cultivator, a crop-to-weed cultivator that uses cameras, artificial intelligence, and proprietary vision technology.
Another partner, Bluewhite, a leading autonomous technology company enabling AI-driven autonomous farming, will be active at FIRA. Earlier this summer, New Holland announced a partnership to collaborate on distribution, manufacturing and integration of Bluewhite’s autonomous aftermarket solutions for New Holland tractors, exclusively in North America.
Carlo Lambro, Brand President at New Holland, said, “FIRA USA 2024 is an opportunity for us to share our vision for the future of agriculture and demonstrate what we’re doing today to advance the industry.” Our participation demonstrates our commitment to providing farmers with the resources they need to meet the challenges of contemporary agriculture and to promote sustainable farming practices.
