We published our report on the world’s best selling Vehicle types yesterday. Let’s take a look at the automakers that sold the most BEVs and Plugins in September.
Major Selling Brands
In September,# 1 BYD, now deep into pricing out the competition ( fossil fueled and electric… ) did n’t disappoint. It scored some 399, 000 filings, which is, of course, a new report. One begins to wonder how large the Shenzhen make’s sales may go given that sales are already at this level. Had 900, 000 products per month get possible?
Tesla’s selling are still fluctuating between declining and growing, between black and red. After an 11 % drop in August, the company returned to black, jumping by 24 % in September. As of 2024, there were four growth months ( January, May, July, and September ) and five months in the red ( February, March, April, June, and August ). The jury is still out on whether 2024 may mark the start of a US manufacturer’s selling decline.
Regardless of what happens in 2024, expect 2025 to be a year of growth, with the Model Y refresh, the Cybertruck ramp-up, and ( maybe ) a new, cheaper model in the second half of the year — with the question now being:” By how much”?
Below the best two, we have three Chinese manufacturers in record setting style, with Wuling winning the next place on the floor with close to 68, 000 registrations, beating# 4 Li Auto’s report of 55, 000 registrations.
The# 5 Geely, which received 53, 000 registrations, was the third Chinese company to record a performance, and this is the most significant of the three because Geely has several models in the pipeline ( Geeely Galaxy Starship 7 ) and is ramping up its model rampup. Expect it to continue rising in the desk, likely bringing the year to a close in third place.
Ford finished the quarter in sixth place, but it did have a great month, with its best monthly sales of 44, 000 units coming in at #5. The innovative VW ID. 7 ( a record 5, 600 units ) helped along the ID. 3 and ID. 4 in keeping the German make upright.
In the second half of the table, shows also came from China, with four companies scoring document benefits. The# 11 Leap Motor scored 33, 000 registrations, its second record performance in a row,# 13 Chery had a record 29, 000 registrations, much thanks to the Fengyun T9 PHEV, in# 17 we have Zeekr hitting 22, 000 units, with the new 7X SUV landing with over 4, 000 registrations, and finally, at# 19, XPeng had a record 20, 609 registrations, with the new Mona M03 representing half of XPeng’s deliveries.
In the YTD table, there was n’t much to report regarding the podium. Tesla’s sales are doubled, and the US company has three times as many registered as BMW’s third-placed manufacturer. But while BYD continues to grow by triple digits, Tesla’s profits are stagnant in 2024.
Way below these two, which are really in a league of their own, BMW, the# 1 premium brand in the ranking, stayed in its podium place, but with a rising# 4 Wuling only 17, 000 products behind, and# 5 Li Car shortening the distance from 39, 000 products in August to 26, 000 products then, BMW should end the year in 5th, thus losing the bronze medal it won in 2023.
The 6th position of Volkswagen is also in danger, as rising Geely, which was up to 7th in September, could surpass it by the end of the year.
Toyota moved up to 13th place in the table after a bad month for Audi in the second half. The Ingolstadt-based make needs to be less dependent on the Audi Q4 e-tron, so the ramp-up of the new Q6 e-tron and A6 e-tron need to happen sooner than later.
Leap Motor climbed one position to 17th after a record-setting performance to keep rising in the table.
OEMs with the best sales in electric vehicles
Looking at registrations by OEM,# 1 BYD again gained share, thanks to its recent price cuts and new model launches, going from 23.2 % to its current 23.4 % ( it had 21.9 % a year ago ), while Tesla ended September with 11 % share ( it had 14 % in the same period of 2023 ).
3rd place is in the hands of Geely–Volvo, with the OEM growing by 0.1 %, to 7.9 % share. The top 5 in the country most recently advanced, rising from 6.1 % in September 2023 to its current 7.9 %, is the Chinese OEM.
Considering Tesla’s recent share drop and Geely’s significant growth, will we see the Chinese juggernaut threaten Tesla’s silver medal in the near future? This year is unlikely, but in the second half of next year … it could very well happen.
Meanwhile, Volkswagen Group ( 5.9 % ) stayed in 4th, but lost distance over# 5 SAIC ( 5.3 %, up from 5.2 % ). Thanks to Wuling’s positive month, the Shanghai-based OEM managed to compensate for the slow month from the rest of the lineup.
Below SAIC,# 6 BMW Group ( 3.6 %, down from 3.7 % in August ) lost ground over the competition, with# 7 Changan ( also down to 3.6 % ) now just 4, 000 units behind the German OEM.
Looking just at BEVs, Tesla remained in the lead with 17.5 % share, but it has lost 2.6 % share compared to the same period last year. In second is BYD ( 16.2 %, up from 15.9 % in August ). In the first half of 2025, we might see BYD surpass Tesla given its declining share. Because the Shenzhen OEM is now concentrating on PHEVs, so anticipate only significant BEV growth in the coming year.
Geely–Volvo ( 7.8 %, up from 7.6 % ) was up thanks to good results across its long lineup of brands. Comparing the OEM’s performance to where it was 12 months ago, the progress is visible, jumping from 5.6 % share in September 2023 to its current 7.6 %!
But with SAIC ( 7.9 %, up from 7.6 % in August ) also on the rise, much thanks to Wuling, the Shanghai OEM surpassed Geely and is now in 3rd place.
The Volkswagen Group’s ( 5.8 % ) stability is expected to last until the year’s end.
Below the top 5, BMW Group ( 4.2 %, down from 4.3 % in August ) is steady in 6th, followed by# 7 Hyundai–Kia ( 4.1 % ).
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