AgriBusiness Global spoke with Andrew Pylypchuk, Global Director of Business Development, Agriculture, at EarthDaily, about the changing role of satellite-driven decision-making in crops in a new AgriBusiness Global Ag Tech Talk event, and why implementation has been slower than many people had anticipated.
While satellite imagery has been available for decades in agriculture, Pylypchuk contends that the sector has struggled with eagerness due to inconsistent data speed, limited integration into agronomy workflows, and a lack of really “analysis-ready” outputs that you plug straight into selection systems.
He explains that agriculture’s fast speed is a major concern. In contrast to mine and timber, crop conditions may change drastically in a few days or even hours during the growing season, necessitating much more robust and thicker data streams than earlier spacecraft systems was.
Additionally, the dialogue highlighted a developing trend toward incorporating satellite insights into existing agronomy equipment rather than as independent dashboards. More imagery, in Pylypchuk’s opinion, is the industry’s next step, he says, but better integration, functionality, and trust in outcomes that can help real-time administrative decisions.
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He cited analysis-ready data and AI-enabled workflows as essential enablers for making dish knowledge a primary land input, similar to fertilizer, crop protection, and grain, as well as as an essential component of the agricultural industry.
The trend is clear, despite persistent concerns about adoption and ROI get: satellite data is evolving from being “interesting systems” to an always-on part supporting agricultural decision-making across the value chain.
The entire podcast can be found here.
