The Lengthy Tail of BEV Gross sales in Australia

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CleanTechnica not too long ago printed an replace on plug-in automotive gross sales in Australia for October 2025. It was primarily focussed on the highest sellers. One in all our readers identified: “It appears just like the record has a protracted tail.” And requested the query: “What number of fashions are promoting greater than 50?” Thanks, MJE — I’ll see if I can reply your query. I’ll solely cope with October. Remember that Australia has no home automotive manufacturing, and so deliveries depend upon the arrival of a RORO ship. Additionally, many fashions have been launched this 12 months, so year-to-date figures might be misleading when a automotive’s recognition.

Aside from the highest ten, that are listed right here, these are the automobiles that offered 50 or extra battery electrical models in October 2025:

Zeekr 7X — 178 models. (Fairly exceptional, because it has solely been in the marketplace for two months!) You’ll be able to examine a brand new proprietor’s expertise right here.

Volvo EX30 — 122. This can be a nice little automotive and 1,099 models have been thus far this 12 months. You’ll be able to examine our interactions with the Volvo two years in the past right here.

Toyota BZ4X — 121. We discovered this to be an underwhelming automotive. I believe it’s only promoting due to the model’s status. Nonetheless, it does preserve cropping up low down on greatest vendor lists across the globe. I can’t watch for the brand new BEV fashions coming from Toyota. Maybe they are going to lastly crack the EV market.

MG4 — 106. Nice little automotive that deserves to promote effectively. We discovered it drove like a Tesla lite.

Audi Q6 e-tron — 101.

GWM ORA — 99. I used to be so excited when this automotive arrived — it was the most cost effective EV obtainable in Australia a few years in the past at AU$46,000. Now, you may nearly purchase a Tesla for that value. I feel it might promote higher if the value was beneath $30,000, however it’s nonetheless listed as $35,000. Retro cute and low tech. Quickly to be launched as a CUV. Good luck, GWM.

Mercedes EQB — 94.

BMW i5 — 87.

Polestar 3 — 78.

Chery E 5 (Omoda) — 77. We have been impressed by the younger salesperson who actually knew his automotive. It’s a primary electrical SUV with out numerous tech. Some folks truly choose this.

Ford Mustang Mach-e — 75. Onerous to guage on a brief drive – nice automotive however massively overpriced.

MG IM6 — 70. Launched in April.

Volvo EX40 — 66. My sister-in-law drives considered one of these and says it provides her a thrill each time she will get into it — not {an electrical} quick! Volvos are nice at displaying charger availability on routes.

Polestar 4 — 66. Love the progressive “no again window.” Love the rear imaginative and prescient digicam. Very snug and comes with a protracted vary. Nice tech.

Volkswagen ID.5 — 59.

Leapmotor C10 — 57. One other value-for-money automotive that we have been very impressed with. I anticipated it to do higher than it has.

Skoda Enyaq — 57.

Mercedes EQ A — 52.

Audi This autumn e-tron — 50. Noticed considered one of these whereas the proprietor was cashing in recycled cans and bottles the opposite day! That was a shock.

So, 19 BEV fashions offered 50 or extra models in October 2025 with out making the highest ten. The Australian market has numerous selection. Because the discerning reader can see, it’s a combined bag of automotive sizes (although, primarily SUVs) and types (although, primarily Europeans, 11, with a smattering of Chinese language, 6, just one from the USA, and no Koreans). Keep in mind, the highest ten was Tesla, BYD, and Kia. There is just one Japanese carmaker — Toyota — due to the quickly to be refreshed BZ4X (extra vary, effectivity, and efficiency).

Regardless of the dip in gross sales in October, the Australian plug-in car market continues to be wholesome. That didn’t cease the Sydney Morning Herald publishing a narrative headlined “Australia’s electrical car revolution stalls as gross sales plummet”on Nov 6, 2025. You’ll be able to learn the story right here.

The story was utterly incorrect — claiming a 17% drop in BEV numbers this 12 months. It was so off, the SMH printed a correction two days later. In small print! They acknowledged that EV gross sales have elevated this 12 months, although not by a lot, which is certainly the case. January to October figures for BEVs in 2024 represented 7.6% of Australian auto gross sales, whereas BEV gross sales in January–October 2025 represented 8.4% of Australian auto gross sales. PHEVs, in the meantime, have doubled.

Some positives to return from the SMH article got here from polling that “discovered one in 10 Australians have been contemplating shopping for an electrical car within the subsequent two years, one in 5 have been trying to purchase a hybrid automotive, whereas 35 per cent of individuals have been contemplating shopping for a petroleum or diesel automotive.” Unusual numbers, since they solely add as much as 65%. Are numerous Australian’s nonetheless making up their minds? It’s a troublesome job within the maelstrom of FUD-causing disinformation.

The messaging of the Federal Chamber of Automotive Industries appears to be altering. (Observe: Tesla and Polestar stop the group over its antipathy to gas effectivity requirements.) The FCAI VFACTS report has recorded an 8% decline within the year-to-date gross sales of ICE automobiles, and Chief Government Tony Weber mentioned it was unlikely they might ever rise once more. Australia has handed peak ICE!

“Australians and motorists proper world wide are in search of low-emission car applied sciences that swimsuit their wants,” Weber mentioned. WOW, that’s fairly an admission.

Perhaps now the entrenched fossil gas pursuits will realise that EVs, though competing with one another, are primarily competing with ICE automobiles. Many extra EVs will launch within the subsequent twelve months. The 2 area of interest markets which presently lack selection are small automobiles and utes. I anticipate this case to be remedied quickly. BYD’s successes in these two areas will encourage different makers to observe swimsuit. I’m referring to the Atto 2 and the Shark 6 PHEV ute. In any case, the very best promoting automotive in China is the Wuling Mini, and BYD is introducing an electrical kei automotive to Japan! As Mini identified on this cheeky advert from the ’70s, you don’t want a giant one to be pleased! Due to James at EVDB for this suggestion.

Sure, MJE, the tail of Australian BEV gross sales statistics is a protracted one. A number of selection. I anticipate it to get longer and extra assorted. Thanks for the query. As all the time, Australia’s future is brilliant and electrical.