Hitachi Development Equipment has introduced that in April 2027 it should formally change its company title and model to LANDCROS. This transformation will introduce up to date tools and elements branding, whereas sustaining the identical manufacturing excellence and seller help clients have at all times trusted. 

This model transition represents the corporate’s subsequent stage of accelerating innovation to create and supply clients new types of worth as they give the impression of being to the longer term.

“Hitachi Development Equipment began as part of Hitachi Ltd. in 1950. In 1970, they included as an organization and has since constructed a powerful legacy of incomes buyer belief and contributing to society with the Hitachi Model.” Says Hidehiko Matsui, CEO and chairman of Hitachi Development Equipment Americas. “With this upcoming part for our firm, we’re wanting ahead to including to that historical past by offering our clients options past machines.” 

Hcm Ax Landcros Press Release[32] jpgHitachi Development Equipment

Starting in April 2027, the LANDCROS model will debut with new machine decals and firm emblem. All different core facets like firm construction, tools manufacturing, product choices, and guarantee insurance policies will stay the identical. Clients can belief that the sellers they’ve constructed robust relationships with will proceed to help them. The business main engineering they rely on can even stay, solely with new decal stickers. 

“The identical Dependable Orange we like to see on jobsites would be the identical. Our clients may be assured that this model change is not going to have any main affect to the way in which they work with our tools or our sellers.” Says Simon Wilson, Chief Operations Officer at Hitachi Development Equipment Americas. “As an alternative, this represents our renewed dedication to proceed creating options that clear up business and job web site issues. With the LANDCROS model, we’ll develop merchandise that combine applied sciences like AI, augmented actuality, distant operations, superior robotics and extra. Our objective is to supply our clients clever machines able to working, studying, and adapting to their present and future wants, whereas sustaining the important thing purposeful elements that they like us for.” 

Hitachi Development Equipment has a historical past of over 75 years of expertise in manufacturing revolutionary tools. Their specialty in hydraulic engineering has been revolutionizing the heavy equipment business since they launched the primary mid-size hydraulic excavator in 1968. This historical past of revolutionizing the tools business will function a launching pad as they proceed to redefine how people work on jobsites of the longer term with LANDCROS. 

LANDCROS is a symbolic phrase that represents the guiding beliefs the corporate will comply with as they give the impression of being in the direction of the longer term. The brand new model title combines the phrase “LAND”, representing their respect for the corporate’s historical past and their imaginative and prescient for the longer term, with “Buyer,” “Dependable,” “Open,” and “Options,” to precise how they plan to supply revolutionary options to their clients. 

Since its reintroduction to the North American market in 2022, Hitachi-branded tools has seen sustained progress and elevated demand with their seller community of over 22 sellers throughout the USA and Canada. Throughout the transition interval earlier than the official model change in 2027, Hitachi Development Equipment and its devoted community of sellers will use a twin Hitachi Development Equipment Dependable Options – LANDCROS emblem as clients familiarize themselves with the LANDCROS model



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