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Pocket Worlds, maker of the favored social gaming app Highrise has acquired Infinite Canvas, an AI-driven user-generated content material (UGC) growth group.
Infinite Canvas has created AI-powered experiences throughout UGC platforms like Roblox and Discord, reaching a peak of 19 million month-to-month lively customers. This acquisition positions Pocket Worlds to beef up its creator instruments, enabling extra tailor-made, dynamic experiences for its various Highrise group.
Highrise has generated greater than $250 million in income and 40 million gamers (as of June 2024). And people Highrise customers are predominantly ladies of their 20s.
Infinite Canvas developed its personal proprietary AI know-how to create accessible, by no means earlier than attainable gaming experiences that resonate with various gamers and audiences. The achieved Infinite Canvas group joins Pocket Worlds to give attention to sport, world, and gear innovation in Highrise, Pocket Worlds’ flagship platform.
Highrise is a artistic digital world uniquely designed for younger adults in search of group and inventive self-expression. It empowers customers to make avatars, specific themselves, interact in shared experiences, and construct deep friendships.
Pocket Worlds stated its Highrise marketplaces have been profitable because of most accessible creator instruments and design submission packages. It launched Highrise Studio, a set of growth instruments for creating and publishing video games and experiences on the platform by way of Unity.
“Nobody understands this era of players and user-generated content material higher than Infinite Canvas,” stated Anton Bernstein, CEO of Pocket Worlds, the maker of Highrise, in a staement. “Their group has a confirmed monitor report of constructing on main platforms, combining excessive creativity, experience, and effectivity to ship extremely tailor-made experiences that stand out in a aggressive sea of choices. Highrise is a thriving world of gamers who’re from all walks of life and coming into their twenties, and this acquisition is a part of our pledge to proceed to serve this extraordinarily distinct group and their pursuits worldwide.”
Highrise additionally caters to an viewers that has aged out of platforms like Roblox, offering an area the place younger adults can proceed to discover creativity and connection. By integrating Infinite Canvas group’s experience in crafting high-quality content material and proprietary AI tooling, Pocket Worlds will broaden Highrise’s library of video games whereas persevering with to serve its distinct and extremely engaged viewers.
“I’m extremely happy with what our group has constructed at Infinite Canvas—a library of over 100 video games tailor-made to create participating experiences throughout platforms, from cellular to Discord,” stated Sebastian Park, cofounder of Infinite Canvas, in an announcement. “With our proprietary know-how, we’ve developed new AI pushed codecs that unleash person creativity, all powered by a customized engine that enhances how AI fashions like LLMs work together with gamers to ship tailor-made, constant, and pleasant experiences.”
Park added, “After we started constructing in Highrise, it turned clear that this platform embodies the identical innovation and instruments that empower creativity and connection. Highrise’s developer instruments are a few of the greatest we’ve seen within the house and give the group extra flexibility and effectivity in bringing concepts to life. Becoming a member of Highrise is a pure subsequent step that allows our group to ship much more significant and personalised experiences to a rising group and assist Highrise attain various audiences at scale.”
Pocket Worlds is a Y Combinator-backed firm with over 50 million customers and 10,000 creators. Presently, the corporate has two platforms: Highrise, the main cellular platform that allows anybody to simply create immersive worlds and charming video games, and Everskies, the main pixel doll group the place customers costume up avatars and chat with buddies. Pocket Worlds is constructing bleeding-edge know-how for builders and amateurs to create immersive experiences and worlds inside our digital universe.
