Amazon Changes Physical Store Strategy, Shifts Focus to Marketing” Really Move Out” to Stores

Amazon’s perspective on natural stores has changed over the years. In 2012, founder Jeff Bezos said the company had no curiosity in opening brick-and-mortar stores. However, six years later, Amazon introduced its first” Just Walk Out” store, which allowed customers to shop online without having to wait in line to pay. Amazon expanded its cashierless technology to Fresh shops and some Total Foods places after Amazon Go launched. By 2020, Amazon likewise began licensing its” Really Move Out” program to other merchants. The technologies was rolled out in occupied areas like airports, arenas, and facilities, offering a quick and easy buying experience.

Strategy Change

Despite its early achievements, Amazon has then adjusted its approach. In response to CEO Andy Jassy’s efforts to control charges in the midst of challenging economic times, the company has now discontinued its cashierless operations in its New and Whole Foods stores in the United States. Amazon also slowed down its plans to start fresh New shops and shut down 8 of its Amazon Go locations. Amazon is using Dash Carts in its New and Whole Foods shops in an effort to change the expensive” Really Move Out” program. Similar to the old system, these bright wagons track purchases as customers make purchases and prevent them from skipping the checkout line. However, unlike” Really Move Out”, Dash Carts do not require complicated configurations like ceiling cameras and table cameras.

Though Amazon is scaling up on its own cashierless networks, it continues to apply” Really Move Out” in Grab-and-Go Mart and UK New areas. Amazon’s fresh focus is on selling its cashierless technology to other companies. More than 200 third-party businesses have now installed the” Only Walk Out” system. According to Amazon, smaller retailers provide a better return on investment for this technology. This time, the company intends to use the system more than once more of its third-party businesses. While Amazon may not be using” Just Walk Up” as much in its own shops, it remains a key part of the company’s intentions to result in retail technology, especially in smaller, more cost-effective settings.