Monitoring your rank historical past over time is essential. It helps you perceive in case your search engine marketing technique is working and which clusters or key phrases you must double down on.
Whether or not you’re seeking to preserve the primary web page otherwise you’re climbing the ladder from the underside, rank tracker templates are a good way to remain organized.
ClickUp: A beginner-friendly rank tracker template
ClickUp is a strong undertaking administration platform that you could be not instantly affiliate with search engine marketing work. However it really works very well as a result of you may flip your rating insights into actionable duties and collaborate along with your complete crew.
You possibly can join free to get began and onboard your complete crew for free of charge. Paid plans are inexpensive, beginning at $7 per person per 30 days.
Extra on ClickUp: ClickUp Evaluation | ClickUp vs Asana | ClickUp vs. Notion.
Out of the field, this template is about up with a class and subcategory construction — which is helpful if you wish to monitor your rankings by month or if you wish to group by major key phrase.
Alternatively, you may monitor the rating of particular items of content material so you realize what to replace and when.
This works very well should you’re additionally planning to make use of ClickUp to handle your content material workflow. You’ll be capable of handle the whole lifecycle of your belongings from ideation via publishing and watch all the things transfer via search outcomes.
General, I like this template as a result of it’s tremendous versatile, and it really works it doesn’t matter what business you’re in. It’s additionally simply extendable — you may add fields to trace visits, conversions, and different metrics you wish to keep on high of.
I additionally like that there’s a pre-built discipline that calculates your enchancment charge. This makes it straightforward to grasp constructive and unfavorable adjustments over time.
If you happen to’re on one in all ClickUp’s high plans, you might be able to combine with search engine marketing software program like Ahrefs or SemRush. Another choice is utilizing Make or Zapier to drag information into ClickUp by way of automations. If neither of these work, handbook entry is all the time an choice too.
Notion: Versatile and highly effective rank tracker templates
Notion is a collaborative workspace with built-in options for monitoring duties, engaged on initiatives, taking notes, and creating versatile paperwork. It may possibly work properly for search engine marketing functions as a result of it permits you to manage and retailer info in several methods.
General, it’s extra versatile than commonest undertaking administration instruments. This implies it’s simply adaptable to nevertheless you’re employed.
If you happen to work by your self, you need to use Notion without cost for fairly some time. If you happen to share your workspaces with others, the free plan is extra like a free trial and also you’ll must improve to a paid plan within the close to future.
Extra on Notion: Notion Evaluation | Notion vs Asana | Notion vs Todoist.
Template 1: A great place to start out
It’s not unusual to make use of a number of search engine marketing instruments for various functions. This template helps you not solely monitor rating information, but additionally maintain monitor of data for every of the instruments you’re utilizing.
Its distinctive views and versatile nature make it a lot cleaner than spreadsheets or Google Docs to remain organized. That is very true should you work with a crew who creates completely different dashboards, makes use of completely different instruments, and wishes entry to issues from different individuals.
Out of the field, this template consists of hyperlinks to tutorials and assets for numerous search engine marketing instruments, eliminating another factor you have to search out.
Beneath that, there are a number of completely different views you need to use to maintain monitor of key phrases, quantity, issue, CPC, intent, and the software program you bought it from. You possibly can view the identical info as a gallery, board, listing, or desk. There are additionally due dates you need to use to maintain monitor of content material manufacturing.
If you happen to’re an company or freelancer, you need to use the identical template to maintain monitor of key phrase analysis and rating positions for numerous purchasers.
Every consumer has their very own card. Inside that card, you’ll be capable of enter their funds, contact info, standing, and key phrases.
It’s a easy but efficient method to keep organized.
Template 2: A rank tracker template for G2
As a substitute of key phrases, this template helps you retain monitor of your G2 rankings.
As one of the trusted web sites for customers to search out the perfect software program, it’s an essential platform to concentrate to, regardless of how usually it’s neglected. If you happen to’re on G2, this template is a wonderful place to start out.
Whether or not you’re at present on G2 and wish to monitor your positions in comparison with your rivals otherwise you’ve only in the near past claimed your G2 profile and must make up some floor, this template gives a straightforward method to keep organized.
You’ll be capable of take a look at the way you’re doing general and throughout particular G2 classes.
For instance, you may rapidly take a look at your present rank primarily based on what number of of your rivals qualify for a similar class. However you too can see how your rankings change over time.
There’s even an space for logging G2 badges, and a spot for storing hyperlinks to related quarterly experiences you have to revisit once more.
Stackby: Rank tracker templates that combine with Ahrefs and Serpstat
Stackby is a strong device that makes use of relational databases to attach your entire information collectively. That is excellent should you’re getting rank information from a third-party supply, as Stackby simply integrates with numerous search engine marketing instruments for automated information entry and common refreshing.
It’s free for as much as 5 customers, and also you’ll even have entry to 2 API connectors for free of charge (which is sufficient to get began with any of those templates).
Template 1: Observe competitor rankings
If you happen to’re utilizing Ahrefs for search engine marketing and key phrase analysis, you may combine with Stackby to fetch and sync your information at common intervals.
This explicit template is about up so that you can analyze your rivals, which could be equally as essential as your individual rating place. You can additionally simply add your individual information alongside your rivals for straightforward comparability.
On high of competitor rankings, you too can pull in different forms of information — you’ll be capable of view their web site visitors, natural key phrases, backlinks, and extra.
The perfect half about this template is that all the things is already arrange, so that you don’t must generate particular experiences or dashboards in Ahrefs any time you need the knowledge.
All you must do is join your Ahrefs account and also you’re good to go.
You can even construct on high of this template utilizing one of many templates beneath or customized tables and methods to run different features of what you are promoting, like content material creation, income reporting, or anything you want.
Template 2: Get much more out of your Ahrefs information
This template is just like the primary one — it makes it straightforward to fetch Ahrefs information when you’ve related your account.
The distinction? This one is much more complete. It additionally covers competitor evaluation nevertheless it additionally brings in all of the efficiency information you have to run complete search engine marketing audits and examine outcomes throughout completely different rivals.
Relatively than simply providing you with broad rating info, this Stackby template comes with further columns to research issues even additional.
For each your web site and your rivals, you may monitor complete ranked pages, pages rating within the high three, and positions within the high ten. Then you may rapidly kind by any of those columns to grasp the way you stack up.
You should utilize it for one-off search engine marketing audits or collectively with the primary template on an ongoing foundation.
Like the primary, you may simply add new fields and tables to get much more out of the info you’re pulling or add further information, automations, and methods on high.
Stackby’s free plan enables you to create 20 boards, so you may simply attempt all of those templates, mix them into one, or construct on high of them as a lot as you’d like.
Template 3: Syncs with Serpstat’s search engine marketing platform
Serpstat isn’t as properly referred to as Ahrefs. However it’s about half the value, so it may be an excellent entry stage device should you’re on a tighter funds. Identical to with the others, this template is about as much as retrieve and retailer Serpstat information utilizing APIs.
All you must do is join your accounts and also you’ll be good to go.
Relatively than exhibiting high-level domain-based search engine marketing information, this template drills down one other layer — it enables you to monitor stats for various key phrases.
This makes it straightforward to grasp the place you’re at for all of the phrases you care about.
There’s additionally a separate desk for content material, which lets you tie key phrases to items of content material. That added layer means you may simply see which key phrases are working and which want a bit extra optimization.
Every bit of content material has an proprietor, standing, and publish date so that you additionally get a light-weight content material tracker in-built.
The draw back? I’ve all the time used Ahrefs so I can’t say if Serpstat is any good. However it could be value testing should you’re on a tighter funds or new to the search engine marketing world.
Free rank tracker templates for Excel and Google Sheets
Spreadsheets work surprisingly properly for rank monitoring, whilst your wants get extra complicated. They’re versatile and acquainted, making them an awesome choice for people and groups alike.
Whether or not you’re performing an search engine marketing audit, wish to maintain monitor of competitor rankings, or wish to monitor particular key phrases, they’re straightforward to arrange. You possibly can even use integrations or automation instruments (like Make or Zapier) to automate information entry at common intervals.
We use Google Sheets for a stunning quantity of knowledge, so that you gained’t have to fret about operating out of area.
The largest draw back is that it’s powerful to narrate tables to one another and there aren’t actually any built-in visualizations or collaboration performance past easy feedback and tagging.
That stated, listed below are a few of my favorites.
Template 1: Simply pull Search Console information into Google Sheets
Google Search Console is a treasure trove of search engine marketing information — the perfect half is that it’s free. Whereas the info is nice, it doesn’t work properly for customized reporting or visualizations. You possibly can take a look at Google Analytics alongside Search Console, however the identical downside exists there.
Slicing and dicing your information is a problem to say the least.
This template from Coefficient is free to obtain in alternate on your e mail deal with. It exists to offer you a greater method to make use of the info you have already got in GSC and GA4.
The template has a characteristic known as “related spreadsheets”. This implies connecting your GSC account to Google Sheets. Doing so creates a movement of knowledge from GSC to your chosen Google Sheet, providing you with a a lot cleaner and extra acquainted method to view and analyze your information.
Particularly, this template focuses in your high 100 key phrases from Google Search Console. You’ll be capable of monitor adjustments and control rivals on the identical time.
Coefficient additionally has a spread of different helpful free Google Sheets templates for natural CTR, impressions, web site efficiency, and extra.
You should utilize them with the GSC template, use them on their very own, or use the perfect components of every to create your individual.
Template 2: A beginner-friendly template for key phrase analysis
Whether or not you’re writing your first articles or searching for new alternatives, key phrase analysis is a significant a part of search engine marketing. It normally comes earlier than rank monitoring, however the two usually work hand in hand.
This template gives a straightforward method to keep organized when looking for key phrases, matters, and concepts.
Relatively than a easy desk for storing key phrase concepts, this template guides you in discovering new key phrases from locations you may not suppose to look.
For instance, it offers you a spot to notice concepts from Wikipedia, Reddit, YouTube, Pinterest, and extra. You possibly can then go lookup your concepts in an search engine marketing device to find out every one’s quantity, issue, intent, and extra.
You possibly can simply add new columns to maintain monitor of rating information too.
I just lately put collectively a listing of my favourite free key phrase analysis templates which might be value a glance if this one doesn’t have all the things you want.
How do you arrange rank monitoring?
There are plenty of methods you are able to do it. To maintain it easy, right here’s what I like to recommend:
- Select an information supply.
- Obtain the template of your selection.
- Add your rankings as of proper now.
- Repeat step 3 each month to match over time.
For information sources, you may wish to take a look at Google Search Console, Ahrefs, Moz, Semrush, or one other search engine marketing device. It doesn’t actually matter which one you select for this — the essential factor is utilizing the identical supply every month.
You possibly can add your information by exporting out of your chosen search engine marketing device, utilizing APIs, and manually coming into the info you’re after.
Doing this regularly provides you with a better take a look at how your rankings change.
What to think about when selecting a rank tracker template
At their core, most rank tracker templates are the identical. All you want is a spot to notice your place for numerous key phrases over time. In that vein, it actually doesn’t matter which one you select.
Nonetheless, I like to recommend selecting a platform that you simply’ll use for issues past rank monitoring. Chances are you’ll have already got entry to one thing that can work.
For instance, your crew might use monday.com to handle initiatives and assign work throughout your crew. You possibly can simply add a brand new desk to your current setup.
If you happen to don’t but have one thing for undertaking administration, selecting one thing like ClickUp or monday.com and utilizing one in all their templates will aid you get aware of it so you may construct it out to work for different features of what you are promoting.
Whereas monday.com and ClickUp work properly for many, take a look at the perfect undertaking administration platforms should you’d prefer to see extra choices.
Don’t want a brand new platform? I like to recommend utilizing a template for Google Sheets or Excel as a substitute. Each will work simply superb for key phrase analysis, rank monitoring, and primary competitor evaluation.
Paired with automation instruments, you may even set them as much as mechanically pull information at common intervals so that you don’t must do it by hand.
